KEEPING CULTURA ALIVE
Bad Bunny (Captured by Jules Sarantis)
AS SEEN ON R29 SOMOS, PEDESTRIAN.TV, THE MUSIC, TRIPLE J, HISPANIC EXECUTIVE, ONE OF ONE, THE MUSIC NETWORK
García Entertainment is a Latin music strategy and consultancy company operating across APAC.
Our work spans artist and market strategy, audience development, marketing, touring and cultural insights, with a focus on strengthening cultural connection for Latin communities while opening Latin music to new and unexpected audiences. We also support Latin Australian talent in developing their careers and reaching international markets.
Rooted in culture and community, García Entertainment is building greater visibility and opportunity for Latin music across APAC, while helping shape a more globally connected music industry.
Past works
Anitta
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Bad Bunny
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Danny Ocean
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El Gran Combo de Puerto Rico
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Grupo Niche
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J Balvin
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Ricky Martin
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Fresco
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Frontier Touring
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Live Nation Australia
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MG Live
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Qudos Bank Arena
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Remezcla
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TEG Touring
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Twenty3
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Universal Music Australia
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Warner Music Australia
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Anunnaki
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cherry chola
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Cris Gamble
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Cruz Erick
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Davaz
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gemma ylana
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Hellvis
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Jalmar
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JUPiTA
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Milena Sanchez
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Olivia C. Dacal
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SKR
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Sophie Castillo
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Anitta • Bad Bunny • Danny Ocean • El Gran Combo de Puerto Rico • Grupo Niche • J Balvin • Ricky Martin • Fresco • Frontier Touring • Live Nation Australia • MG Live • Qudos Bank Arena • Remezcla • TEG Touring • Twenty3 • Universal Music Australia • Warner Music Australia • Anunnaki • cherry chola • Cris Gamble • Cruz Erick • Davaz • gemma ylana • Hellvis • Jalmar • JUPiTA • Milena Sanchez • Olivia C. Dacal • SKR • Sophie Castillo •
Comunidad.
Cultura.
Carne asada.
— García
Founder/Managing Director
Quotes
Collaborating with García on tour marketing initiatives was such a rewarding experience. Her deep passion for the Latin genre and genuine connection to the community brought invaluable insights to our campaigns. García’s proactive approach and dedication to championing all things Latin in Australia is truly inspiring.
— Arlo Flitcroft
Director, Tour Marketing at Live Nation APAC
García - our resident expert and one of the big names, I’d say, in the culture of Latin music in Australia.
— Tommy Faith
Executive Producer at triple j Unearthed
I have loved getting to know García over the past couple of years. She is courageous, determined and very passionate about music and particularly the growing popularity of Latin American music in Australia. García is working to improve broader industry issues including promoting women in music and equality and inclusion. We invited García to join the ARIA Awards Voting Academy in 2023 due to her knowledge of and passion for Australian music - and I know she took her voting responsibilities very seriously because she cares about the industry. I look forward to working with García on these important issues and more going forward and recommend her for other engagements.
— Annabelle Herd
Chief Executive Officer at (ARIA) Australian Recording Industry Association and PPCA
I have had the great opportunity to work with García through WIMA. What really stands out about her is how she jumps right in with practical ideas, especially around making things more inclusive and diverse. She’s got this knack for understanding different perspectives and making sure they’re part of the conversation.
— Poppy Reid
Co-Founder Curious Media, Music & Culture Journalist 7 News, Co-Founder Rolling Stone AU/NZ & Variety AU
García is an inspiration within the music industry and would be an invaluable member of any team. She is well-experienced, highly knowledgeable, works hard and is innovative and determined. Always a pleasure to be around, she adds immeasurable value to conversations, is super friendly and her passion for music (in particular, growing Latin music within Australia) is undeniable. García thinks outside the box and has played a huge role in improving and shaping the industry.
— Shannon Fong
Music Director at iHeartRadio